Xinghai Tea Factory in Menghai County, XishuangBanna
Company Overview
Name: 兴海茶业有限责任公司 (Xinghai Tea Industry Co., Ltd.)
Location: 33 km on Jinghun Road, National Highway 214, Menghai County, Xishuangbanna, Yunnan Province
Founded: Originally established as Menghai County Xinghai Tea Factory in 2002; upgraded to a limited liability company in February 2015
Registered Capital: 50 million CNY
Annual Production Capacity: 3,000 tons
Type: Garden-style standard enterprise
Area: 50 acres
Building Area: Over 11,000 square meters, divided into office area, living area, and production area
In 2011, Xinghai launched the “Zhang Jie” brand, focusing on high-end Pu’er tea. The company’s business philosophy is “Emphasize credibility, ensure quality, seize opportunities, and seek development.” This commitment to product quality has won the love of tea merchants and consumers alike. Over the past 15 years, Xinghai tea products have sold over 28,000 tons, with a consumer base across 31 provinces in China, as well as in Hong Kong, Macau, Taiwan, Malaysia, and Russia.
Core Technology
Xinghai’s product development is personally overseen by Zhang Jianli, the legal representative and general manager. With 37 years of experience in the Pu’er tea industry, including 19 years at Menghai Tea Factory and 17 years of entrepreneurship, Zhang possesses core technologies in:
- Raw material procurement and blending schemes for raw Pu’er tea, emphasizing the principle that “the older the tea, the more fragrant.”
- “Wo Dui” fermentation techniques for ripe Pu’er tea, being one of the first advocates and practitioners of this method.
Zhang has independently developed the unique “Xinghai Flavor” fermentation technology, successfully applying the “Wo Dui” fermentation to over 10,000 tons of ripe tea in the market, receiving high recognition in the Pu’er tea community.
Resource Base
Xinghai owns a tea leaf base with ancient arbor trees in the Ban Zhang production area, encompassing a total of 400 acres.
Industry Resources
- Sales Channels: After 15 years of development, Xinghai has established a variety of sales channels, including management, distribution, agency, and specialty counters, covering 31 provinces in China and regions like Hong Kong, Macau, Taiwan, Malaysia, and Russia.
- Strategic Partnerships: Xinghai is a strategic partner of the Southern Tea Association in Fangcun, Guangzhou, and has collaborated with key figures in the Pu’er tea industry, making it one of the most competitive companies in the Fangcun tea market.
- Collaboration with Guangzhou Tea Association: In 2016, Xinghai signed a strategic partnership agreement with the Guangzhou Tea Association, with Zhang Jianli serving as an advisor and judge for the tasting and evaluation of mid-term and aged Pu’er teas, positioning her as a resource leader in the industry.
- Core Distributors: Xinghai has over 30 core distributors in the global core Pu’er tea sales area of Fangcun, Guangzhou, some of whom are among the most experienced partners in high-end Pu’er tea sales.
- Partnerships in Dongguan: In Dongguan, known as the “Tea Capital of Pu’er,” Xinghai collaborates with several core partners, with over three collectors holding more than 100 million CNY in Xinghai products.
- Recognition: At the 2007 China Pu’er Tea Summit, Xinghai was recognized as one of the top ten famous Pu’er tea brands.
The Honors and Charitable Contributions of Xinghai Tea Industry
Company Honors
- 2002-2009: Recognized as a leading enterprise in Xishuangbanna.
- 2003: Awarded quality prizes for first, seventh, and ninth grade loose tea at the national Pu’er tea evaluation.
- 2004: Jointly recognized as a “Green and Trustworthy Food Enterprise” by the Ministry of Agriculture’s Planning Research Institute and other organizations.
- 2005: “Ban Zhang Wang” ripe tea won the “Tea King” gold award at the Guangzhou Tea Expo and the Fourth National Famous Tea Evaluation.
- 2007: “Feng, Ya, Song” group tea received a gold award for raw Pu’er tea at the National Tea Artist Association and Pu’er Tea Appraisal Meeting.
- 2007: “Charming Xinghai” ripe Pu’er tea won the “Tea King” award at the Dongguan Tea Expo; “Xinghai Yin Tea” green cake received a gold award.
- 2007: Recognized as one of the top ten famous Pu’er tea brands at the China Pu’er Tea Summit.
- 2007 (Spring): “Feng, Ya, Song” group tea awarded a gold prize for raw Pu’er tea at the National Tea Artist Association and Pu’er Tea Appraisal Meeting.
- 2007 (Fall): “Charming Xinghai” ripe Pu’er tea won the “Tea King” award at the Dongguan Tea Culture Expo; “Xinghai Yin Tea” green cake received a gold award.
- 2008: “Golden Banna” ripe cake won the “Tea King Award” at the Guangzhou International Tea Expo.
- 2010: “Xinghai Tribute Cake” ripe cake won the “Tea King Award” at the Guangzhou International Tea Expo.
Charitable Contributions
Zhang Jianli, the legal representative of the company, currently serves as the president of the Menghai County Direct Commerce Chamber. Over the years, she has been committed to social welfare, consistently donating to education. By 2016, she had supported 141 impoverished students with over 80,000 CNY. Notable contributions include:
- 2007: Donated 300,000 CNY for the “Tea Mountain Tour for 100 Journalists” summit.
- 2016: Invested 419,800 CNY to renovate the school in the Nanda Village Committee, Mengman Town, Menghai County.
Corporate Culture
“Emphasize credibility, ensure quality, seize opportunities, and seek development” is the unwavering business philosophy of Xinghai. This commitment drives the team to focus on product quality and continuously provide high-quality Pu’er tea to the market.
While upholding integrity and quality, Xinghai also promotes the ecological essence of Pu’er tea, maximizing its green, environmentally friendly, and healthy attributes. The company relies on its base, guided by market demand, with the core aim of improving quality and efficiency. It strives for industrialization, branding, professionalism, and standardization, continuously optimizing and standardizing processing techniques to establish a well-known brand position for Xinghai, ensuring the sustainable and healthy development of the “Xinghai” brand.
Featured Products from Xinghai Tea Industry
Here’s the detailed showcase of the featured products from Xinghai Tea Industry Co., Ltd. and Zhangjie brand:
Featured Products
“Xinghai” Brand Products
Product Name: Charming Xinghai Pu’er Tea (Raw Tea)
Net Weight: 357g
Production Year: 2007
Product Introduction:
This product is made from pure, high-altitude tea leaves over 100 years old from the Bulang Mountain, Mengsong, and Nannuo Mountain regions in Menghai County. The traditional pressing method used ensures the tea cake has the right firmness, allowing for natural aging. The cake is well-shaped, with glossy and oily leaves and thick buds.
- Appearance: Bright orange-yellow liquid, visually appealing.
- Aroma: Pure and elevated with a hint of floral honey, offering an elegant and refreshing experience.
- Flavor: Rich, smooth, and aromatic with a deep throat rhyme and long-lasting sweetness, making it one of the more flavorful raw teas.
Product Name: Xinghai Yin Tea (Raw Tea)
Net Weight: 357g
Production Year: 2007
Product Introduction:
This tea is sourced from old wild tree leaves from Bulang Mountain and Nannuo Mountain at altitudes above 1700 meters. The region is characterized by deep valleys and dense vegetation, often shrouded in mist, which contributes to the tea’s excellent quality.
- Appearance: Thick leaves, green and glossy with visible hairs.
- Aroma: Pure and lasting floral honey scent.
- Flavor: Bright orange-yellow liquid with a pure, rich, and lasting sweetness, slightly astringent—ideal for collectors.
Product Name: Gentle Breeze Pu’er Tea (Ripe Tea)
Net Weight: 357g
Production Year: 2012
Product Introduction:
Made from sun-dried raw tea leaves from high mountain tea areas in Yunnan, this tea has a well-shaped appearance with clear, oily surfaces.
- Appearance: Bright brown-red liquid.
- Aroma: Rich and aged fragrance.
- Flavor: Smooth and thick texture, with a rich taste and noticeable throat feel—perfect for tea enthusiasts.
Product Name: Harmony of the Colorful Cloud Stream Pu’er Tea (Ripe Tea)
Net Weight: 357g
Production Year: 2017
Product Introduction:
Sourced from the Bulang Mountain high tea area, the tea exhibits a tight, golden-yellow appearance.
- Appearance: Bright brown-red liquid.
- Aroma: Rich and pure lasting fragrance.
- Flavor: Fresh, smooth, and thick with long-lasting sweetness, embodying the harmony of nature.
“Zhangjie” Brand Products
Product Name: High Mountain Deylin Pu’er Tea (Raw Tea)
Net Weight: 357g
Production Year: 2013
Product Introduction:
This tea is made from naturally sun-dried leaves, offering a fresh and invigorating taste that lingers pleasantly.
- Flavor: Rich and harmonious with a long-lasting throat rhyme.
- Significance: Represents the essence of the “Zhangjie” brand, making it a prized collectible.
Product Name: Mountains Beyond Mountains Pu’er Tea (Raw Tea)
Net Weight: 357g
Production Year: 2013
Product Introduction:
Selected from high-altitude, ecologically-rich tea forests, this tea is a true gem among Pu’er teas.
- Flavor: Offers a rich experience of “bitterness retreating to sweetness,” showcasing the depth of the tea.
Product Name: Wind Pu’er Tea (Ripe Tea)
Net Weight: 357g
Production Year: 2013
Product Introduction:
Well-formed cake with robust buds, this tea offers a bright, red-brown liquid.
- Flavor: Smooth and rich with layers of aroma, reminiscent of a gentle spring breeze.
Product Name: Elegance Pu’er Tea (Ripe Tea)
Net Weight: 357g
Production Year: 2013
Product Introduction:
This tea features well-formed leaves and a rich, amber-colored liquid.
- Flavor: Full-bodied and smooth, providing an elegant and refreshing experience.
Product Name: Ode Pu’er Tea (Ripe Tea)
Net Weight: 357g
Production Year: 2013
Product Introduction:
This tea has distinct leaf patterns and a thick, smooth texture.
- Flavor: Deep, rich, and harmonious, making it a rare treasure for collectors.
