Shanghai International Tea Trade Expo

Shanghai International Tea Trade Expo上海国际茶叶交易博览会, known as SITTE or Shanghai Tea Expo, centers around the theme of “Ecology, Brand, Trade, Development.” The expo continually enhances its international, professional, informative, and large-scale exhibition approach. It aims to strengthen collaboration between production and sales, creating a comprehensive platform for domestic and international tea producers, distributors, traders, and tea enthusiasts to showcase, promote, and connect.

Shanghai, a cosmopolitan metropolis known for its inclusiveness, features a diverse tea consumption landscape with a focus on rational and quality-driven choices. The city’s tea market predominantly features green tea, black tea, oolong tea, dark tea, floral teas, and emerging tea drinks, with white tea and Pu’er tea gaining significant traction. The expo provides an excellent platform for tea companies and traders to promote their products and enhance market share.

The Shanghai International Tea Trade Expo includes a wide array of exhibits:

  • Tea Products: Various types of tea such as green tea, black tea, dark tea, oolong tea, white tea, yellow tea, and organic teas.
  • Reprocessed Teas: Herbal teas, blood pressure teas, eye care teas, extract teas, concentrated teas, fruit-flavored teas, health teas, instant teas, bagged teas, tea foods, tea health products, deep-processed tea products, tea beverages, etc.
  • Tea Utensils: Ceramic ware, purple clay teapots, tea trays, tea brewing devices, electric tea makers, glassware, bamboo and wooden utensils, metal utensils, etc.
  • Tea Packaging: Tea packaging design, tin packaging, metal can packaging, wooden box packaging, printing and manufacturing, packaging materials, and packaging machinery.
  • Processing Machinery: Equipment for tea picking, planting, withering, color sorting, preservation, roasting, storage, packaging, and testing technologies.
  • Tea Technology: Tea weighing equipment, coding and labeling, anti-counterfeiting technology, fertilization technology, pesticide spraying, etc.
  • Tea Crafts: Tea tables, inkstones, redwood, ancient cypress, tea furniture, tea gifts, root carvings, decorative items, etc.
  • Tea Culture Products: Agarwood, tea clothing, Buddhist Zen items, artistic ceramics, antiques, tea culture books, audio-visual products related to tea, etc.
  • Tea Brewing Water: Tea-specific water, mineral water, purified water, bottled water, direct drinking water, customized bottled water, and water purification equipment.
  • Tea Distribution Enterprises: Specialized tea markets, tea distribution agencies, tea estates, tea houses, tea bars, etc.
  • Tea-Related Institutions: Tea art training institutions, tea space design agencies, chain tea houses, Internet+tea, investment and financing institutions for tea-related products, tea tourism, tea culture and art exchanges, tea media, etc.
  • Agarwood Culture: Agarwood (powder), sandalwood (powder), agarwood/sandalwood carvings, pendants, accessories, hand beads, incense sticks, sandalwood, disc incense, incense paste, essential oils, fragrances, sachets, pillows, and various agarwood products, production machinery, and raw materials.

The expo will leverage six major initiatives—industry benefits, cultural leadership, financial penetration, online trading, intangible cultural heritage preservation, and tea tourism—to explore new pathways for the tea industry. It combines traditional offline trading with internet finance, creating a new business model that injects fresh energy into the development of tea businesses.