2017 CITM China International Travel Mart in Kunming


Sponsored by the Ministry of Culture and Tourism of the People’s Republic of China, the Civil Aviation Administration of China and People’s Government of Yunnan Province, organized by Yunnan Provincial Tourism Development Commission, and operated by Beijing Sunny International Communications Ltd. China International Travel Mart 2017 (CITM) was a great success on November 17-19, 2017 at Kunming Dianchi International Convention and Exhibition Center. Altogether 71 countries and regions participated in the event, taking up a total of 1,663 booths. Among them, Chinese booths amounted to 1,316, about 79% of the total, while overseas booths were 347, 21% of the total.

Chinese and overseas travel agencies have shown great enthusiasm for the event, which becomes a showground for them to publicize their images and own featured tourism routes and products. This CITM introduced eye-opening special tourism exhibition areas for All Regions, revolutionary bases, Beijing-Tianjin-Hebei Region, Jiangsu-Zhejiang-Shanghai-Anhui Region, the Maritime Silk Road, the Silk Road, etc. In addition, overseas exhibition areas attracted a number of large-sized exhibitors from Singapore, Sri Lanka, South Korea, etc. As China has now become the top source of tourists, overseas exhibitors have resorted to various publicity means to promote their own characteristic tourist products.

China International Travel Mart 2017 has been elevated to a higher level with its improved professionalism, market orientation and global influence. As exhibitors of more diverse sectors join the event, CITM has secured an even wider industrial coverage.


CITM has become a professional platform for promotion of tourism brands and products. During the event, exhibitors have held more than 30 professional tourism promotions with sound publicity effects. CITM also sets up a professional negotiation area of 1,200 square meters for about 600 overseas travel agencies. Sellers can engage in face-to-face talks with them by making an appointment or through introduction.

Market Orientation

The event has attracted exhibitors from a full range of segments of the tourism industry. In addition to governments at all levels, tourism agencies, travel agencies, hotels, tourist attractions, airlines including such large entities as Air China, Eastern Airlines, China Southern Airlines and Sichuan Airlines, cruises, travel websites and internet marketing companies, as well as largest tourism groups like China National Travel Service Group Corporation, Overseas Chinese Town, and Chimelong Group, showed up in the event.

Global Influence

CITM has maintained its high global coverage and influence as usual. Overseas tourism institutions, including exhibition groups from Thailand, Singapore and South Korea, have made a grand appearance in the event. International tourism organizations, including South Pacific Tourism Organization, Pacific Asia Travel Association, ASEAN Secretariat, and ASEAN-China Center also participated in CITM.

Given the fact that markets of Southwestern China have entered the limelight of the tourism world, CITM this time has maintained the large scale and extensive influence as previous events, and was highly recognized by industry professionals from home and abroad. China International Travel Mart 2018 will be held on November 16- 18, 2018 at Shanghai New International Expo Center. By then, Chinese and overseas tourism industry players will gather in Shanghai for exchanging the development trend of the international tourism and sharing ideas about new types of tourism.

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