Market of Yunnan Baiyao
Yunnan Baiyao is focused primarily on diversification of the higher end market segment for pharmaceuticals. Following the success of its adhesive bandages, the Chinese firm added toothpaste to its product line-up. Sales revenue from the Yunnan Baiyao toothpaste grossed 500 million yuan in 2008, making it the fifth most popular toothpaste in China in terms of sales revenue.
Over the last five years to 2016, the revenue of the Yunnan Baiyao Group doubled to $3.4 billion in 2016, while net profits increased by 140% to $440 million. Market capitalisation has risen by over 250% since the end of 2011, to more than $13 billion.
Starting around 2005, Yunnan Baiyao expanded further into consumer products including patches and shampoos. Adhesive bandages with Yunnan Baiyao powder are marketed under the slogan “It heals faster with Baiyao”