LongRun Tea Group龙润集团, a major player in the tea industry, has a significant presence in both the Chinese and international markets. Here’s a detailed overview of the company’s operations and strategic focus:

Overview of LongRun Tea Group

Acquisition and Market Entry:

• Acquisition: In May 2009, LongRun Tea Group acquired Yunnan LongRun Trade Co., Ltd., marking its entry into the Chinese tea market.
• Market Presence: LongRun Tea is the exclusive provider of “LongRun tea” products and is notable as the only listed tea company in China and Hong Kong with a focus solely on tea and tea-related products.

Innovation and Research:

• Scientific and Technological Innovation: LongRun Tea emphasizes scientific and technological innovation in its product development.
• LongRun Pu-erh Tea College and Research Institute: Established in collaboration with Yunnan Agricultural University, this institute underscores the group’s commitment to research and development (R&D) in tea production.
• Quality Management System: The group employs a unique quality management system based on their experience in medicine manufacturing, ensuring standardized and scientific tea production.

Quality Control and Production:

• Source Quality Control: LongRun Tea places a strong emphasis on quality control from the source. It collaborates with millions of tea farmers in Yunnan who adhere to strict standards for growing and picking tea leaves.
• Production Experience: Leveraging their expertise in medicine manufacturing, LongRun Tea has established a high-quality production process for its tea products.

Distribution and Network Expansion:

• Distribution Network: Following the acquisition, LongRun Tea took over Yunnan LongRun Trade’s distribution network, which includes over 130 franchise and direct sales stores nationwide.
• Industrial and Sales Network: The company is expanding its network into regions such as Fujian, Zhejiang, Hunan, and Yunnan, and aims to be the brand management company for over 70,000 Chinese tea companies.

Product Development:

• Product Range: LongRun Tea offers a diverse range of products, including LongRun Pu-erh tea, LongRun black tea, LongRun green tea, and other varieties, totaling around 200 different types.
• Innovation: The company has introduced modern products like tea bags, instant tea, and easy tea cups, combining traditional tea with contemporary convenience.

Health and Wellness Focus:

• Health Advocacy: LongRun Tea is committed to promoting healthy living through tea consumption. The company advocates the concept of “drinking tea every day to be healthy” and aims to enhance overall well-being through its products.
• Vision: The group positions itself as a leading brand in Chinese tea, aiming to set new standards and promote a healthier lifestyle.

LongRun Tea Group’s strategic focus on innovation, quality control, and extensive distribution network reflects its dedication to becoming a top-tier brand in the global tea market. The company’s integration of traditional tea practices with modern innovations underscores its commitment to enhancing the tea-drinking experience and promoting health.

Chinese Name: 海湾茶业
English Name: Haiwan Tea Factory in Yunnan

Establishment
Founded in October 1999, Haiwan Tea Industry primarily produces and operates high-quality Pu-erh tea, Yunnan black tea, and Yunnan green tea made from Yunnan’s superior large-leaf tea varieties. The company is a joint-stock limited liability company led by experienced Pu-erh tea experts Mr. Zou Bingliang and Mr. Lu Guoling, supported by a team of skilled processing technicians and high-quality import and export marketing personnel.

Company Profile
After nearly a decade of development, Haiwan Tea has gradually expanded its scale and created several well-known brands, including “Jiajia” and “Laotongzhi,” with over ten product varieties. The company employs nearly 150 people, producing approximately 70% of its products for export to regions such as Hong Kong, Macau, Taiwan, Japan, Southeast Asia, and Europe and America, with 30% sold domestically. The products are highly favored by consumers.

Certifications and Achievements

• In 2002, the company obtained the “Export Product Production Enterprise Hygiene Registration Certificate” issued by the China Entry-Exit Inspection and Quarantine Bureau.
• In 2003, it acquired the right to engage in import and export operations and established and improved its raw material and production bases.

Market Presence
Seventy percent of the company’s products are exported to regions including Hong Kong, Macau, Taiwan, Japan, Southeast Asia, and Europe and America, with an annual export volume of 800 tons. The company has received widespread acclaim from domestic and foreign customers for its excellent product quality and outstanding service, resulting in a yearly increase in export volume. Haiwan Tea is progressing toward becoming an international group enterprise that integrates processing, research and development, trade, and services.

Raw Material Base

• Yushoushan Raw Material Base
• Menghai Initial Processing Plant

Production Base

• Anning Haiwan Tea Industry Co., Ltd.

Research and Development Center

• Yunnan Haiwan Tea Industry Co., Ltd.

Conclusion
With its commitment to quality and a focus on both domestic and international markets, Haiwan Tea Industry continues to grow and evolve, establishing itself as a notable player in the tea industry.

Scale of the Company

Over the years, Haiwan Tea Industry has received strong support from various friendly organizations, including the Anning Municipal Government and the Lushui Town Government. As a result, the company has grown significantly and has cumulatively produced nearly 4,000 tons of Pu-erh tea, establishing a certain level of enterprise scale. Currently, it possesses an annual production capacity of over 1,000 tons of Pu-erh tea, including 500 tons for export and 500 tons for domestic sales, with an annual output value exceeding 20 million yuan.

Development History

Haiwan Tea Industry Co., Ltd. was established in November 1999. After nearly three years of effort, it formed Yunnan Haiwan Tea Industry Co., Ltd. in October 2002 in the Kunming Economic and Technological Development Zone, covering an area of 8 acres. In the same year, the company obtained the “Export Food Production Enterprise Hygiene Registration Certificate” issued by the China Entry-Exit Inspection and Quarantine Bureau. In June 2003, it acquired the right to engage in import and export operations, focusing on the export and domestic sales of Yunnan Pu-erh tea.

In 2004, the company established the Yunnan Haiwan Menghai Office in Menghai County, Xishuangbanna, covering an area of 10 acres. By this time, Haiwan Tea Industry had initially formed an integrated production pattern encompassing sourcing, processing, and sales. Each of the three companies plays its role: Anning Haiwan Tea Industry Co., Ltd. primarily focuses on producing Pu-erh tea; Yunnan Haiwan Tea Industry Co., Ltd. focuses on exports and domestic sales; and Menghai Haiwan Tea Industry Office primarily handles raw material procurement.

Although the history of Haiwan Tea Industry spans only a decade, the tea-making experience of Mr. Zou Bingliang and Mr. Lu Guoling encompasses two centuries. Under the guidance of these two tea experts, Haiwan Tea Industry has condensed two centuries of tea-making culture, allowing many to experience the purity, contemplation, and historical depth of Pu-erh tea. The goal of Haiwan Tea Industry is to “let more people drink authentic Pu-erh tea.”

Background

Yunnan boasts a pleasant climate and fertile land, producing many subtropical plants, with a history of tea tree cultivation spanning over a thousand years. Tea is a pillar agricultural product of our province, and the historical development of Yunnan tea has shaped generations of tea masters, among whom Mr. Zou Bingliang and Mr. Lu Guoling stand out.

Since the 1950s and 1960s, these two gentlemen have worked diligently for the growth and development of Yunnan’s tea industry, both having served as directors of the Menghai Tea Factory. After retiring from the Menghai Tea Factory in 1997, they were appointed as the chief consultants for Pu-erh tea production at the Yunnan Tea Import and Export Company. In 1999, they joined forces with four investors to establish Anning Haiwan Tea Industry Co., Ltd., with a registered capital of 500,000 yuan and an area of 13 acres, commencing production in October of that year.

Company Culture

Every enterprise, whether consciously or unconsciously, ultimately develops its own cultural style. Culture can be shaped, but it cannot be entirely imitated. The formation of a company’s culture is closely related to its core figures or leadership team, alongside the characteristics of the industry it operates in. Their personalities and work styles play a crucial role in this process, especially during the early stages of the company’s development.

Our tea-making craft and philosophy have a long and profound heritage, encapsulating the spirit cultivated over generations by tea masters. This spirit continues to nourish every member of Haiwan Tea and permeates their lives, becoming their guiding principle. Mr. Zou Bingliang and Mr. Lu Guoling, former director and deputy director of Menghai Tea Factory, created a glorious era for the factory. Mr. Zou once remarked on the current hype surrounding Pu-erh tea, stating that it is the responsibility of tea masters to produce good tea and make it accessible to everyone, regardless of wealth or poverty. The essential needs of life—firewood, rice, oil, salt, sauce, vinegar, and tea—should not make Pu-erh tea a luxury only a select few can afford; to do so would be a disservice to our ancestors and a betrayal of our calling. In this commercial age, Mr. Zou maintains a perspective that prioritizes tea drinkers, a rare and admirable quality.

Yunnan Haiwan not only upholds tradition but also receives excellent market praise from Japan, Europe, and Hong Kong and Taiwan. The company’s research and development center continuously explores new products tailored to market demands, designing derivatives of Pu-erh tea that fit modern lifestyles. These aspects provide a glimpse into our approach. Haiwan’s team structure is well-rounded, with diverse ages, experiences, education levels, and backgrounds, fostering a vibrant and efficient team dynamic through mutual learning and exchange. Our company’s institutional design thoughtfully incorporates cultural considerations, reflecting unique elements absent in other enterprises. When you arrive at Haiwan, you will feel and experience all of this.

Guan Zi Zai is a small Yi Wu based tea company. The boss of Guan Zi Zai is the elder brother of the Yong Pin Hao brand of teas.

Company Profile
Guanzizai Tea Company is a well-known tea producer based in Kunming, Yunnan Province. Established in the early 2000s, the company focuses on producing high-quality Pu-erh tea and other traditional Chinese teas. The name “Guanzizai” reflects a cultural heritage that emphasizes friendship, hospitality, and the appreciation of fine tea.

Product Range
The company specializes in a variety of teas, including:

• Pu-erh Tea: Both raw (sheng) and ripe (shu) varieties, produced using traditional methods.
• Green Tea: Sourced from high-quality tea leaves, known for its fresh taste and health benefits.
• Black Tea: Including Yunnan black tea, renowned for its rich flavor and aroma.
• Herbal Tea: A selection of herbal blends that promote wellness and relaxation.

Guanzizai Tea Company prides itself on using premium raw materials and traditional processing techniques to ensure the authenticity and quality of its products.

Cultural Significance
The company is not only dedicated to tea production but also to promoting the cultural significance of tea in Chinese society. Guanzizai organizes tea-tasting events, workshops, and cultural exchanges to educate consumers about the history and art of tea drinking.

Market Presence
Guanzizai Tea has gained a loyal customer base both domestically and internationally, with its products available in various online platforms and specialty tea shops. The company has received several awards for its quality and innovation in tea production.

Sustainability Efforts
The company emphasizes sustainable practices in its tea cultivation and production processes. This includes working with local farmers to promote environmentally friendly farming methods and ensure fair trade practices.

Conclusion
Guanzizai Tea Company is a prominent player in the Yunnan tea industry, known for its commitment to quality, cultural heritage, and sustainability. It continues to contribute to the appreciation of tea both in China and around the world.

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