Yunnan Coffee Traders is China's largest exporter of Yunnan Specialty Coffee. In 2018, we exported coffee to the UK, Australia, USA, Singapore and many other countries.
A French missionary brought coffee to Yunnan province in the late 19th century, marking the crop's introduction to China. However, the modern Chinese coffee cultivation industry began in 1988 when the Chinese government, World Bank and the United Nations Development Programme jointly initiated a program to introduce coffee growing in the region. Nestlé also arrived early in Yunnan to encourage the cultivation of coffee. Hogood Coffee, the largest domestic instant coffee maker, was founded in 2007 and has been responsible for cultivating much of the coffee in the Dehong region. Hogood capitalizes on relaxed land use policies in Yunnan which have allowed farm land consolidation through contract farming schemes; seedlings are planted by Hogood and harvested by farmers of the beans that are in the end purchased by Hogood. In 2013, Yunnan Coffee Traders became the region's first dedicated specialty coffee exporter; they are now (2018) the largest exporter of Yunnan specialty coffee in China.
As best we can tell, the first legal and successful export of a full container of China Specialty Coffee from Menglian, Yunnan occurred in 2015 under a partnership between Mangzhang Coffee Farms, Yunnan Coffee Traders and Pablo & Rusty’s Specialty Coffee Roasters. Leading up to this time, we were busy running around trying to convince industry folks to.Two current achievements for China Specialty Coffee include selection as the “Portrait Country” in the 2018 Specialty Coffee Association Trade Show (USA) and host to the inaugural Specialty Coffee Symposium in Pu’er, Yunnan (China) – with industry legends such as Atlas Coffee, Sustainable Harvest and the ICO’s Jose Sette all giving keynote addresses.
So, how did China coffee go from being the darling of the instant coffee industry to emerging as a genuine Single Origin in less than a decade? Three key activities took place: