Tongde Kunming Square Shopping Center

Tongde Kunming Square (同德昆明广场) is a large urban complex located at 928 Beijing Road (北京路928号) in Panlong District (盘龙区), Kunming. With a total construction area of 870,000 square meters, the project officially opened on December 12, 2014. It includes a landmark 269-meter office building, international apartments, and nearly 90,000 square meters of commercial space. The shopping center is seamlessly connected to Baiyun Road Station (白云路站) of Metro Line 2 (地铁2号线), making it a convenient hub for shopping, dining, and entertainment. The commercial area is positioned as a “City Walking” shopping center, featuring various dining, shopping, and leisure activities, along with unique events such as intangible cultural heritage markets and coffee festivals. By the end of 2020, the center had an average daily foot traffic of over 50,000 visitors and annual sales exceeding 1.5 billion RMB.

Tongde Kunming Square (同德昆明广场) is located on the bustling Beijing Road (北京路) in Kunming, adjacent to Second Ring North Road (二环北路). With a prime geographical location, it is well-connected by a complex road network that links various parts of the city. The shopping center is also conveniently connected to Metro Line 2 (地铁2号线) via the Baiyun Road Station (白云路站) underground level, making it extremely accessible. Tongde Kunming Square is more than just a shopping center—it is a trendy urban destination that integrates shopping, leisure, business, entertainment, and dining. It hosts many fashion brands, offers a variety of products, and provides diverse dining experiences, making it a visual and culinary feast for every visitor. Whether you’re looking for a shopping spree or a place to relax and have fun, Tongde Kunming Square is an iconic and unmissable urban landmark in Kunming.

Project Design and Architecture

In the design of Tongde Kunming Square, the J&A design team cleverly incorporated the concept of “on the Water” (在水一方), creating a space that reflects the symbiotic relationship between water and earth. This approach offers a minimalist yet stylish shopping environment, giving customers a unique visual experience that transforms shopping into an extraordinary visual feast.

Architectural Facade Design

In the Tongde Kunming Square project, J&A also focused on the design of the building’s exterior. By applying modern design techniques and the “on the Water” concept, they crafted a distinctive architectural facade that enhances the aesthetic value of the building while reflecting a deep understanding of nature and life in the details.

Northeast Main Entrance Design

J&A also thoughtfully designed the building’s northeast main entrance. By blending modern design elements with the overall layout of the project, they created a unique entrance that strengthens the spatial sense of the building. This entrance design not only serves functional purposes but also exemplifies a balance of aesthetics and practicality.

Secondary Atrium Design

The J&A team also meticulously designed the secondary atrium in Tongde Kunming Square, using modern design techniques that complement the overall style of the project. This design enhances the internal transparency of the building and provides users with a fresh visual experience.

East Entrance (Secondary Entrance) Design

The east entrance serves as a link to the secondary atrium and was designed with the same attention to detail. J&A used careful craftsmanship to design this entrance, creating a smooth and layered transition space that enhances the overall aesthetic of the building while providing a convenient and comfortable entrance experience for visitors.

Elevator Hall Design

As an essential part of the building, the design of the elevator hall incorporates flowing water elements. The team created lively, curvaceous space features that are natural and fluid. Additionally, the design of the main atrium incorporates clever angles and water ripple curves in the side panels, enhancing the visual experience of the space and creating an aesthetic blend of modernity and natural beauty.

Main Atrium Design

The main atrium, as the central area of the building, is thoughtfully designed to create a sense of flow and openness. The design team used angles to enhance the spatial layers and incorporated water ripple curves into the side panels, beautifying the space and creating a rhythmic, fluid atmosphere.

The flooring in the first level features smooth curves that visually guide customers. The ceiling uses a simple hanging panel design that complements the natural rhythm of the flooring’s curves. The ceiling lighting flows like water, interacting with the floor to create a dynamic and engaging spatial experience.

Food Court Design

In the main atrium, the food court (美食广场) area was carefully planned to reflect the overall design concept of flowing lines. The selection of materials for the food court emphasizes both practicality and aesthetic appeal, ensuring a comfortable dining environment for customers.

Location Overview

Address: 928 Beijing Road (北京路928号), Panlong District (盘龙区), Kunming

Total Area: 870,000 square meters

Opening Date: December 12, 2014

Commercial Space: Nearly 90,000 square meters

Metro Access: Direct connection to Baiyun Road Station (白云路站) via Metro Line 2

Average Daily Foot Traffic: Over 50,000 visitors (2020 data)

1. Project Overview

The Tongde Kunming Square was developed by Yunnan Tongde Industrial Group (云南同德实业集团) with a total investment of approximately 8 billion RMB. The project consists of three core components:

A 269-meter, 7A-grade office building (the tallest building in Kunming’s northern district as of 2017)

The Yunshang Mall (云尚mall) and Zhiku Office Building (智库写字楼) business clusters

The “City Walking” themed shopping center, which introduces Kunming’s first metro-connected commercial space

The architectural design incorporates green and ecological concepts, with features like a rooftop garden and public art installations. The residential area has been developed into a luxury international apartment complex, built by a multinational team.

2. Transportation and Location

The project is strategically located in the middle section of Beijing Road (北京路), offering significant geographical advantages:

Just 300 meters from the Second Ring Expressway (二环快速路) and near the Jinxing Interchange Bridge (金星立交桥)

Direct access to the commercial basement level through Metro Line 2 (地铁2号线), with “station-to-shopping” convenience

Six bus routes serve the surrounding area within 1 km
This prime location makes Tongde Kunming Square a key focus for the development of office headquarters in Panlong District (盘龙区). By 2017, companies like Pacific Securities (太平洋证券) had already moved in.

3. Commercial Layout

The shopping center operates a “day + night” all-hours service model:

Daytime Operations: Home to over 40 high-revenue stores, including 60 of the city’s top-selling brands

Night Economy: The Yuehui Fang (悦汇坊) themed street district, where some merchants generate significant nighttime income

Specialty Markets: Hosted 670 events, including the first-ever Mushroom Market (菌子市集) and Pet Market (萌宠市集)

The center also launched four thematic areas:

Pet-Friendly Space: Features pet drinking stations and dedicated social zones, with regular pet parties

Youth Culture Hub: Hosts events like the UGDC College Dance Battle (UGDC高校齐舞大赛) and K-pop Girl Group Performances (KPOP女团演出)

City Viewing Platform: A 50th-floor observation deck with a night view sightseeing project

Intangible Cultural Heritage Market: Featuring traditional Yunnan crafts like Tie-dye (扎染) and Silverware from Wutong (乌铜走银)

4. Operational Results

Sales Performance: In its first year of operation, the center achieved 65 million RMB in sales within the first 72 hours.

Tax Contribution: By 2020, cumulative tax revenue reached nearly 2 billion RMB.

Anniversary Growth: During its 10th anniversary in 2024, foot traffic increased by 30%.

Social Impact: The center was awarded the “Three-Star Business Building” (三星级商务楼宇) and recognized as a “Headquarters Base for Famous Enterprises” (名企总部基地).

Cultural Impact: It nurtured cultural events like the Baking Festival (烘焙节) and Coffee Festival (咖啡节), becoming a cultural landmark and a promoter of Kunming’s Beijing Road (北京路) night economy.

5. Service System

The shopping center offers comprehensive services that reflect its commitment to human care:

Transportation Services: Provides 4 hours of free parking and valet parking

Membership System: Custom-tailored benefits for different customer groups

Convenience Facilities: Includes medical, educational, and financial services covering 15 types of daily life needs

Looking ahead, the center plans to launch the “Rising Star Program” (新星人计划), which will offer a platform for local talent to showcase their skills, further deepening the “commercial + cultural tourism” model.

Tongde Kunming Square Shopping and Dining Guide

Shopping Guide

昆明同德广场购物攻略

Tongde Kunming Square (昆明同德广场) is a popular shopping and entertainment hub that blends shopping, leisure, and dining into one. The center is home to a variety of stores and experiences, making it a perfect spot for both locals and tourists. Here are some shopping highlights:

Handmade Cultural Goods:

Handcrafted Dolls: The market features charming handmade dolls that are intricately woven by elderly artisans. Each stitch is filled with love, and the dolls are lifelike, making them irresistible.

Custom-made Shoes: You’ll find beautifully hand-stitched shoes, made with great care. These shoes are perfect for kids, combining comfort and style in each pair.

Collectible Figurines: The market offers a wide selection of anime, game, and movie character figurines. These highly detailed collectibles are a must for any fan.

• Naruto (火影忍者) and Slam Dunk (灌篮高手) figurines are available, great for nostalgia and collectors.

Bookstores & Miscellaneous Goods:

Cat’s Sky City (猫的天空之城) and Peanut Bookstore (花生书店) offer a peaceful, literary atmosphere where you can find a range of books.

Lifestyle Shops: There are many stores offering small items designed to enhance your happiness and comfort.

Fruit & Accessories:

Southeast Asian Fruit Shops: These shops provide affordable exotic fruits.

Accessory Stores: Unique jewelry and accessories are available at stores with eye-catching designs.

Dining Guide

昆明同德广场美食攻略

Tongde Kunming Square (昆明同德广场) is not only a shopping paradise but also a foodie haven. From traditional dishes to trendy beverages, here’s a list of must-try restaurants and food spots:

Recommended Restaurants:

Haidi Lao (海底捞) – 4th Floor

• Special for students from 2:00 PM to 5:00 PM, with a 6.9% discount. The service is excellent, and there are fewer crowds during this time.

Manji Dessert (满记甜品) – 2nd Floor

• A large and spacious dessert shop where you can relax by the window and enjoy various sweet treats.

Fresh Taro Xian (鲜芋仙) – Basement 1

• Known for its taro balls, taro milk, and taro puree. This is the first branch of its kind and offers a delicate dessert experience.

Hong Kong Snacks (香港小吃) – Basement 1 (opposite Fresh Taro Xian)

• Famous for their beef balls and curry fish balls combo (¥18 for 6 pieces). The broth is delicious and worth trying.

Black and White TV – Old Changsha Food (黑白电视·老长沙吃货铺) – Basement 1

• Specializing in stinky tofu (¥8), shrimp cakes (¥13), with a unique decor and great flavors. The shrimp cakes are especially crispy.

Old East Porridge King (老东粥皇) – Basement 1

• Offers affordable specialties like pigeon porridge (¥29.9, special price) and sticky rice chicken in lotus leaves (¥19).

Other Popular Spots:

Ji Guang Xiang Xiang Ji (继光香香鸡), Wei Lu Guo Kui (围炉锅盔), Ke Na Ne (客哪呢), Sai Ye Yang Yu (赛爷洋芋), Hu Nan Xiang Sheng Jian (沪南翔生煎), San Zhi Song Shu (三只松鼠), Hamburger King (汉堡王), Just Hot…

Bubble Tea Options: Try Ban Xian Dou Fu (半仙豆夫) and Xian Feng (鲜疯) for refreshing drinks and unique ice creams.

With its diverse offerings, Tongde Kunming Square (昆明同德广场) provides an exciting mix of shopping and dining experiences for all tastes. Whether you’re looking to indulge in local snacks or enjoy a trendy shopping spree, this is the place to be!