Fragrance of Puer Coffee
Located in a miraculous land in the southwest border area, Pu’er city is hailed as “Pearl of Green Lake” and “Natural Air Anion Bar”. Relying on a high quality coffee garden with coverage area over 700,000mu, it is internationally renowned for coffee brand—“Pu’er coffee” and “Simao coffee”. This is the largest coffee main producing area and transaction entrepot across the county, with the widest cultivated area, largest output and best quality of coffee.
In the place between 22’2°N-24’50°N and 99’09°E-102’19°E, the tropic of cancer goes through Pu’er city. Situated at a place with low latitude and intermediate altitude, Pu’er has a humid monsoon climate dominated by plateau-climate area in the south subtropical. Relying 45,000sq.km. of territorial area with forest coverage rate of 67% and tropical zone of 51.6%, Pu’er is absolutely a golden zone for coffee cultivation around the world.
With superior ecological and geographical condition and abundant resources, Pu’er is equipped with optimal environment for coffee cultivation. With mellow, scented and smooth features, Pu’er coffee has owned global reputation.
With rapid development of Pu’er coffee in recent years, Pu’er city has developed special agriculture and constructed national green economic experiment demonstration plot. Focusing on development and improvement of “Chinese City of Coffee” and “Pu’er Coffee”, the government always persists in market-oriented and scientific principle. Centering on industrialization, the government has provided more preferential policies for coffee industry and developed full industry chain. More efforts are made to cultivate self-own species and establish famous brand, enterprises and professional cooperative organization, so as to steadily expand cultivated area in favor of coffee cultivation.
22 years ago, the world famous coffee giant Nescafe found its “new continent for coffee” in Pu’er of Yunnan Province. It then started programmes in Pu’er to plant coffee on a trial basis, and set up farms for experimenting, training and technical aids.
The influx of the world first class coffee planting technique into the advantageous natural environment has given birth to the production of the premium small-kernel coffee that tastes strong, fragrant and mellow but not bitter, with a natural flavour of coffee beans.
In 2003 for the first time, the world’s top coffee brand Nespresso adopted Pu’er coffee beans as materials, making Pu’er coffee rapidly become one of the world first class coffee brands gaining a soaring fame.
In January 2006, the Specialty Coffee Association of America (SCAA) issued the composite marks after comparing Pu’er coffee with Columbia coffee: 88.75% to 85.88%, implying that Pu’er can be a rival of Columbia regarding coffee.
On 12 November 2010, Starbucks, Yunnan Academy of Agricultural Sciences and the People’s Government of Pu’er City signed a memorandum of understanding in order to promote the development of the coffee industry of Yunnan Province. Till then, the world coffee giant Starbucks had hopefully extended its business to Pu’er which is a miraculous land in the world. The three Parties will jointly seek a more environment-friendly way to plant higher-quality coffee beans catering to the local environment of Yunnan.
By 2012, Pu’er city had a total coffee plantation area of 43,333 hectares including a new area of 13,877 hectares and a total production area of 18,000 hectares with a total annual output of 36,500 tonnes (worth 900 million RMB) among which 247,00 tonnes were exported, earning 99.94 million US dollars. Needless to say, coffee had become the biggest dollar-earning industry of Pu’er City.
On 10 December 2012, China Fruit Marketing Association (CFMA) officially named Pu’er City “the Coffee Capital of China”.
In 2016, Pu’er City strives to enlarge its total coffee plantation area to 66,667 hectares including a total production area of 46,667 hectares with an estimated total annual output of 100,000 tonnes (worth at least 10 billion RMB).