Kunming Northstar Enterprise (Group) Co., Ltd.,

Kunming Northstar Enterprise (Group) Co., Ltd., established on June 6, 1992, during China’s reform and opening-up period, has grown into a prominent enterprise group with a robust corporate governance structure. Today, it employs over 10,000 people.

Company Profile The company boasts a diverse portfolio of brands including “Colorful Yunnan,” “Qingfengxiang,” “South Asian Garden,” “Yixin Garden,” “South Asian Style – D1 City,” “Colorful Yunnan – D1 City,” “Colorful Yunnan – Ancient Dian City,” and “Golden Treasure Mountain.” Notably, it was the first franchise developer for McDonald’s in China [2]. The collaboration with Wyndham Hotel Group has resulted in Kunming’s premier Platinum Five-Star Hotel – Colorful Yunnan Wyndham Grand Hotel. Moreover, it manages international hotel brands like InterContinental and Crowne Plaza.

Business Segments Kunming Northstar Enterprise (Group) Co., Ltd. operates across eleven key industries: cultural tourism, healthcare and elderly care, jade and jewelry, retail, international hotels, food and entertainment, tea industry, funeral gardens, real estate development, commercial property operations, and fitness.

Development Milestones

  • January 16, 1993: Yixin Garden Restaurant opened.
  • January 22, 1993: Shenzhen Laiyinda Kunming Commercial Building opened.
  • January 16, 1996: South Asian Garden opened.
  • June 2005: Venture into real estate.
  • July 2005: Expansion into the international jewelry market.
  • September 2006: Establishment of the entire industry chain for Pu’er tea.
  • January 2009: New South Asian Garden opened.
  • August 2011: Becomes McDonald’s first franchise developer in China, taking over the Yunnan market.
  • December 2011: Opening of South Asian Style – D1 City, a Yunnan urban complex.
  • June 2012: Undertakes construction of Ancient Dian Cultural Tourism Town, one of Yunnan Province’s top ten cultural tourism projects.
  • October 26, 2012: Groundbreaking ceremony for Colorful Yunnan – Ancient Dian City.
  • November 15, 2015: Opening of the first phase of Colorful Yunnan – Ancient Dian City with “Anjiang Ancient Ferry” and “Ancient Dian Fine Wetland.”
  • March 8, 2016: Opening of the second phase of Colorful Yunnan – Ancient Dian City with “Cherry Blossom Valley” and “Love Square.”
  • June 18, 2016: Grand opening of D1 City Shopping Center at Colorful Yunnan – D1 City.
  • March 18, 2017: Opening of Colorful Yunnan – Ancient Dian Hot Spring Villa.
  • April 9, 2017: Opening of Colorful Yunnan – Jade South Asia flagship store.
  • July 21, 2017: Opening of Colorful Yunnan – Ancient Dian City Dianchi International Healthcare and Elderly Care Resort Vitality Town.
  • July 5, 2018: Simultaneous opening of Colorful Yunnan – Joy World, Ancient Dian Crowne Plaza Hotel, and Joy World McDonald’s Restaurant.
  • December 21, 2019: Opening of D1 City at Mengzi “Nanhu Hui – D1 City.”

Corporate Culture The company’s ethos is encapsulated in the motto: “With wisdom and hands, rid the country of the historical burden of poverty, making the nation prosperous and the people wealthy.”

Honors and Awards On October 15, 2020, Kunming Northstar Enterprise (Group) Co., Ltd. was honored with the 2020 Yunnan Province Poverty Alleviation Award for Social Poverty Alleviation Advanced Model.

Headquarters Address Located at Block B, South Asian Style – D1 City, 569 Dianchi Road, Xishan District, Kunming, Yunnan Province.