Establishment and Scope Dehong Hougu Coffee Co., Ltd. (hereafter referred to as “the Company”) is a key national agricultural industrialization enterprise established in 1994. It is a privately-owned company that integrates coffee planting, processing, sales, and import-export operations, covering the entire coffee industry chain in China. The company has a registered capital of 3.29 billion RMB and total assets of 9.586 billion RMB. In 2017, it achieved sales revenue of 5.691 billion RMB, with an import-export volume of 683 million USD, contributing 101 million RMB in taxes. The company employs nearly 2,000 people, and in 2018, its annual sales revenue exceeded 10 billion RMB.
Strategic Growth With strong support from various levels of party committees and governments, the company has experienced substantial development in the coffee industry through a “cooperative +” model. As of now, it has developed coffee planting on 270,000 mu (approximately 45,000 acres), benefiting 60,000 households and over 300,000 people. The Yunnan Provincial Party Committee and Government have included the vigorous development of the coffee industry in the 13th Five-Year Plan. In 2009, supported by financial institutions such as the China Exim Bank, the company invested 2 billion RMB to establish a 33,000-ton instant coffee production line. Through innovation, Dehong has developed independent intellectual property rights, ending the historical European monopoly on coffee equipment manufacturing, with costs reduced to only one-third of European levels. This achievement has positioned it as a leading Chinese enterprise with proprietary intellectual property.
Product Range and Market Reach The company’s main products include coffee beans, instant coffee powder, and the Hougu series “three-in-one” coffee. Its products have been certified by ISO9001:2008 international quality management system, Global Good Agricultural Practice (GAP), 4C (Common Code for the Coffee Community), UTZ (International Good Coffee), HACCP (Food Safety Management System), Green Food, and Organic Food Conversion. Currently, the company’s products are primarily sold in domestic markets such as Shanghai, Beijing, and Shenzhen, with online sales channels including Tmall, JD.com, Yihaodian, and Alibaba. Internationally, its products are exported to over 50 countries and regions including the UK, USA, Russia, South Korea, Singapore, and Japan.
Industry Recognition and Future Goals The company has received high praise from provincial leaders who have visited multiple times, commending its role in developing the coffee industry and boosting rural incomes. In June 2016, the company was selected as a “2016 Intelligent Manufacturing Pilot Demonstration Enterprise (Instant Coffee Intelligent Manufacturing)” by the Ministry of Industry and Information Technology. In September of the same year, it was recognized as a “Leading Enterprise in Rural Integration of the First, Second, and Third Industries” by the National Agricultural Industrialization Joint Conference. In November 2016, the company successfully hosted the 26th World Coffee Science Conference and the inaugural Asia Coffee Expo, garnering attention and acclaim for its coffee products from professionals worldwide.
Global Aspirations The company is committed to ensuring that consumers worldwide can enjoy high-quality coffee from a Chinese national brand as quickly as possible, aiming for Dehong Coffee to undergo a magnificent transformation and rapidly become an internationally renowned coffee brand.
Yunnan Arabica Coffee (云南小粒咖啡) is a type of coffee originating from Ethiopia (埃塞俄比亚) or the Arabian Peninsula (阿拉伯半岛). It is cultivated in regions across China, including Fujian (福建), Guangdong (广东), Hainan (海南), Guangxi (广西), Sichuan (四川), Guizhou (贵州), and Yunnan (云南). In recent years, Yunnan has rapidly developed its coffee industry, becoming the leading producer in China with more than 99% of the country’s coffee grown here.
Yunnan’s coffee industry owes its rapid growth to its superior geographical conditions. The combination of the province’s climate, elevation, and soil quality makes it ideal for growing coffee. This has allowed the planting area and output of Yunnan Arabica Coffee to increase significantly.
Yunnan’s coffee has been well received in global markets, particularly for its unique taste profile, which combines moderate acidity, strong fragrance, and a mellow flavor. Its distinct taste is highly appreciated by international coffee consumers.
Flavonoids are an important component of coffee, contributing to its health benefits. Yunnan Arabica Coffee, which traditionally refers to a mix of coffee varieties, is known for its slightly bitter taste, refreshing properties, and appetite-stimulating effects. Additionally, the flavonoids in the coffee provide several medicinal benefits, including antioxidant, antibacterial, antiviral, and anticancer effects. It is also believed to have anti-aging properties and can help prevent cardiovascular diseases and certain cancers.
The coffee’s medicinal qualities, including the ability to remove free radicals from the body, make it a popular choice for health-conscious consumers.
Most of the Yunnan Arabica Coffee is grown in the dry and hot valleys, typically at elevations around 1100 meters above sea level. Key growing regions in Yunnan include Lincang (临沧), Baoshan (保山), Simao (思茅), Xishuangbanna (西双版纳), Dehong (德宏), Nujiang (怒江), and other neighboring prefectures.
The Lujiangba (潞江坝) area in Baoshan is particularly renowned as the best region for growing Yunnan Arabica Coffee. The area’s climate, with an average temperature of 21.5°C and occasional highs of up to 40.4°C, creates the perfect conditions for cultivating coffee. Additionally, the region is generally frost-free throughout the year, enhancing the quality of the coffee.
Thanks to these favorable conditions, Yunnan Arabica Coffee has been recognized by the International Coffee Organization as one of the highest-quality coffees globally.
Yunnan Arabica Coffee is primarily a hybrid of the Bourbon and Typica coffee varieties. These two varieties are well-suited to the region’s growing conditions, contributing to the unique flavor profile of Yunnan coffee.
Coffee plants require careful cultivation to produce high-quality beans. The process includes selecting healthy, disease-free parent trees, ensuring consistent soil moisture, and maintaining appropriate temperatures for germination and growth.
Choose robust, healthy trees that are at least five years old and free of pests and diseases. The seeds should be fully mature, with consistent size and shape, and free of defects.
Seeds are typically germinated using a sandbed method, which ensures consistent moisture and temperature. The temperature for germination should be maintained between 19°C and 26°C, with seeds beginning to sprout in approximately 55-60 days. It’s important to avoid excessive exposure to sunlight, which can affect germination.
The seedlings are carefully nurtured until they reach a height of 15cm or more and are then transplanted into the ground. It is crucial to protect them from pests and diseases and provide them with adequate water and nutrients to encourage healthy growth.
Yunnan’s Arabica coffee has gained international recognition, thanks in part to its unique flavor and excellent quality. In 1993, Yunnan’s “Baoshan Arabica Coffee” (地理标志保护产品) won the “Eureka” Gold Award at the World Coffee Review in Brussels, solidifying its place in the international coffee market.
The Yunnan Provincial Government has supported the coffee industry through policies designed to accelerate its development. As a result, Yunnan has become China’s largest coffee production base, accounting for over 97% of the country’s coffee production by area.
As of 2017, Yunnan was home to approximately 1,000 coffee-related enterprises. The province’s coffee industry has expanded across the entire supply chain, from breeding and planting to processing and beverage production. Yunnan coffee is now exported to Europe, North America, Japan, South Korea, and the Middle East, making it one of China’s key agricultural exports.
By 2017, Yunnan’s coffee planting area had expanded to 122,000 hectares, with an output of 144,000 tons, ranking it 12th in global production and 4th in Asia.
Yunnan’s Arabica coffee has become one of the province’s most significant agricultural products, surpassing even tobacco and vegetables in export value. It is now a major agricultural export for China, helping the province to engage more actively in global markets.
The coffee tree is typically a small tree or large shrub, growing 5-8 meters in height. The leaves are thin and leathery, oval or lance-shaped, measuring 6-14 cm long and 3.5-5 cm wide. The flowers are aromatic, with the white petals measuring 10-18 mm in length. The fruit, or coffee cherries, turn red when ripe and have a characteristic oval shape, measuring 12-16 mm in length and 10-12 mm in diameter.
Arabica coffee is resistant to cold and can grow at elevations up to 2100 meters in tropical regions. However, it does not tolerate drought well and is susceptible to wind damage. The tree’s branches are somewhat brittle, and the fruit tends to drop easily once ripe.
The cultivation of Arabica coffee requires careful attention to several factors, including soil preparation, irrigation, pest control, and the management of diseases. Specialized techniques are employed to ensure the health of the plants and the quality of the coffee beans.
Fertilizing the plants with organic fertilizers and ensuring consistent watering during the growing season are key to encouraging robust growth. Irrigation systems are set up to provide sufficient moisture, especially during the dry season.
Common pests and diseases that affect coffee plants include ants, root rot, and leaf spot. Integrated pest management techniques, including the use of organic pesticides, are employed to minimize damage and maintain healthy plants.
Discover why China is earning global acclaim as a specialty coffee producer at the 2nd Pu’er International Specialty Coffee Expo 2019. Explore Yunnan Province, China’s largest coffee growing region, renowned for its diverse coffee varieties and unique terroir.
Immerse yourself in the rich history and vibrant culture of Chinese coffees. Engage with industry leaders, producers, roasters, and baristas to taste and learn about Yunnan’s exceptional coffees, celebrated for their quality and sustainability practices.
Participate in a dynamic two-day forum with over 300 international and Chinese coffee professionals. Discuss coffee production, quality, sustainability, pricing, marketing, roasting techniques, and retail strategies. Engage with exhibitors across more than 100 booths, including coffee producers, equipment suppliers, roasters, and financial services.
Coffee farmers, roasters, café owners, baristas, importers, exporters, industry associations, and government officials interested in the burgeoning Chinese coffee industry.
For more details and registration, visit Pu’er International Specialty Coffee Expo 2019.
Choosing the best Yunnan coffee involves considering several factors to ensure you get a high-quality and enjoyable coffee experience. Here are some steps to help you choose the best Yunnan coffee:
Yunnan Province in China grows mainly Arabica coffee, known for its mild acidity, balanced flavor, and aromatic profile. Familiarize yourself with the different varieties grown in Yunnan, such as Catimor, Typica, and Bourbon, which can offer distinct taste profiles.
Specialty coffee refers to coffee that scores 80 points or above on the Specialty Coffee Association’s 100-point scale. Look for coffee labeled as specialty grade, as it indicates higher quality beans that are carefully grown, harvested, and processed.
Yunnan coffees are typically processed using various methods, including washed, natural (dry), and honey (semi-washed) processing. Each method affects the coffee’s flavor profile. Washed coffees tend to be cleaner with bright acidity, while natural process coffees have fruitier and more robust flavors.
The roast level significantly impacts the flavor of coffee. Decide whether you prefer a light, medium, or dark roast. Light roasts preserve more of the coffee bean’s natural flavors and acidity, while darker roasts develop deeper, richer flavors with less acidity.
Purchase Yunnan coffee from reputable sources, such as direct trade relationships or specialty coffee roasters known for sourcing high-quality beans. These sources often provide detailed information about the coffee’s origin, processing methods, and flavor notes.
Read reviews from other coffee enthusiasts or trusted sources to learn about their experiences with specific Yunnan coffees. Recommendations can help steer you towards exceptional coffee varieties or roasters.
Support sustainable practices by choosing coffees that are certified organic, Rainforest Alliance, Fair Trade, or UTZ certified. These certifications ensure that the coffee is produced in an environmentally friendly and socially responsible manner.
Ultimately, the best way to find your favorite Yunnan coffee is through tasting. Experiment with different varieties, processing methods, and roast profiles to discover the flavors that appeal most to your palate.
By following these steps, you can make informed decisions and choose the best Yunnan coffee that suits your preferences and supports sustainable coffee practices.
Hand-taken lamb, also known as hand-pulled lamb or 手抓羊肉 (shǒu zhuā yángròu) in Chinese, is a traditional halal dish in China, particularly popular among the Hui Muslim community. Here’s what you can expect from this flavorful halal food:
Enjoying hand-taken lamb in China not only satisfies culinary cravings but also provides a cultural experience that connects you with the traditions and flavors of China’s Muslim communities.
Lanzhou hand-pulled noodles with beef, known as Lanzhou lamian (兰州拉面) in Chinese, is a popular halal dish in China, particularly among Muslim communities. Here’s what you can expect from this delicious halal food:
Lanzhou hand-pulled noodles with beef is not only a satisfying meal but also a cultural experience that allows you to appreciate the culinary diversity and traditions of China’s Muslim communities.
Roasted whole lamb, a traditional and beloved dish in many cultures, including among the Hui people in China, holds cultural significance and is often prepared as a centerpiece for festive occasions and celebrations. Here’s what you can expect from roasted whole lamb as halal food in China:
Roasted whole lamb as halal food in China not only offers a delightful culinary experience but also provides insight into the rich cultural traditions and celebrations of Muslim communities across the country.
Chicken and lamb doner with rice is a popular halal dish enjoyed in China, particularly in areas with Muslim populations. Here’s what you can expect from this flavorful dish:
Whether you’re exploring China’s vibrant cities or local neighborhoods, trying chicken and lamb doner with rice allows you to experience a delicious blend of flavors and textures while respecting halal dietary principles.
Lamb kebabs (羊肉串, yángròu chuàn) prepared by the Hui people in China are a delightful example of halal food enjoyed widely across the country. Here’s what makes Hui-style lamb kebabs unique:
Next time you have the opportunity to try Hui-style lamb kebabs in China, you’ll experience not only a delicious dish but also a taste of the rich culinary heritage of the Hui people and their commitment to halal food traditions.
Muslims should consider traveling to Kunming, Yunnan for several compelling reasons:
Overall, Kunming offers a blend of cultural richness, natural beauty, and hospitality that makes it a welcoming destination for Muslim travelers seeking to explore China’s southwest region.
Personal Background: Greetings! I’m Anna Chen (陈欣 / Chenxin in Chinese), originally from Xinjiang, a region known for its natural wonders. My academic background is in Tourism Management, reflecting my passion for exploring diverse cultures and places through travel.
Professional Role: Currently, I’m privileged to serve as a tour operator at Yaso Trip. This role allows me to combine my love for travel with my professional expertise, ensuring each journey is fulfilling and memorable.
Interests and Personality: Outside of work, I enjoy reading and exploring online resources to stay informed about global trends and destinations. As an outgoing and optimistic individual, I prioritize building strong relationships and caring for others, fostering positive connections wherever I go.
Commitment to Service: I derive immense satisfaction from both my life and career, striving always to deliver exceptional service. With my proficiency and dedication, I am committed to providing you with the best possible travel experiences.
Conclusion: I look forward to assisting you at Yaso Trip, where we can embark on exciting journeys together, exploring new cultures and creating lasting memories. Let’s make your travel dreams a reality!
With a long history, Xiaguan Compressed Tea is one of the famous brand products produced by XiaguanTea Factory in Dali City. It was recorded in the book Strategies of Yunnan(滇略) written by Xie Zhaozhi(谢肇制) in the Ming Dynasty (1368-1644). It was successfully established by the Xiaguan “Yongchangxiang” business in 1902 and has a history of more than 100 years.
Xiaguan Compressed Tea, commonly known as Tuo Cha, is a renowned type of Pu-erh tea produced in Xiaguan, Yunnan Province, China. Tuo Cha refers to the specific shape of the tea, which is compressed into a bowl-like or dome shape, resembling a small, inverted bowl.
Xiaguan Compressed Tea remains a popular and respected type of Pu-erh tea both in China and internationally. Its distinctive shape and flavor profile make it a favorite among tea lovers and collectors.
Establishment and Scope Dehong Hougu Coffee Co., Ltd. (hereafter referred to as “the Company”) is a key national agricultural industrialization enterprise established in 1994. It is a privately-owned company...
Yunnan Arabica Coffee (云南小粒咖啡) is a type of coffee originating from Ethiopia (埃塞俄比亚) or the Arabian Peninsula (阿拉伯半岛). It is cultivated in regions across China, including Fujian (福建), Guangdong...
Discover why China is earning global acclaim as a specialty coffee producer at the 2nd Pu’er International Specialty Coffee Expo 2019. Explore Yunnan Province, China’s largest coffee growing region,...
Choosing the best Yunnan coffee involves considering several factors to ensure you get a high-quality and enjoyable coffee experience. Here are some steps to help you choose the best...
Hand-taken lamb, also known as hand-pulled lamb or 手抓羊肉 (shǒu zhuā yángròu) in Chinese, is a traditional halal dish in China, particularly popular among the Hui Muslim community. Here’s...
Lanzhou hand-pulled noodles with beef, known as Lanzhou lamian (兰州拉面) in Chinese, is a popular halal dish in China, particularly among Muslim communities. Here’s what you can expect from...
Roasted whole lamb, a traditional and beloved dish in many cultures, including among the Hui people in China, holds cultural significance and is often prepared as a centerpiece for...
Chicken and lamb doner with rice is a popular halal dish enjoyed in China, particularly in areas with Muslim populations. Here’s what you can expect from this flavorful dish:...
Lamb kebabs (羊肉串, yángròu chuàn) prepared by the Hui people in China are a delightful example of halal food enjoyed widely across the country. Here’s what makes Hui-style lamb...
Muslims should consider traveling to Kunming, Yunnan for several compelling reasons: Halal-Friendly Environment: Kunming is known for its hospitality towards Muslim travelers, offering a range of halal restaurants and...
Personal Background: Greetings! I’m Anna Chen (陈欣 / Chenxin in Chinese), originally from Xinjiang, a region known for its natural wonders. My academic background is in Tourism Management, reflecting...
Xiaguan Compressed Tea(Tuo Cha)(下关沱茶) With a long history, Xiaguan Compressed Tea is one of the famous brand products produced by XiaguanTea Factory in Dali City. It was recorded in...
Don't assume you're restricted to the main hubs of Beijing and Shanghai, our tours can start from any city.
For your safety, please register with the Embassy.
Exchange some local currency for your trip
Start planning your tailor-made holiday to China by contacting one of our specialists. Once enquired, you’ll get a response within 0.5~23.5 hours.
Address: Building 4, Yifuyuan, Hehong Road, Xishan District, Kunming, Yunnan, China
Wechat/QQ: 270384698
Office Call: 86-18812220370
Email: Trip@YasoTrip.com
Facebook Page:
https://www.facebook.com/YasoTrip
Tel/WhatsApp: +8618088243690
Trip@YasoTrip.com
Daily: 9:00 am - 6:00 pm
Copyright © 2008 Yaso Trip. All rights reserved
Address: Building 4, Yifuyuan, Hehong Road, Xishan District, Kunming, Yunnan, China
Wechat/QQ: 270384698
Office Call: 86-18812220370
Email: Trip@YasoTrip.com
Facebook Page:
https://www.facebook.com/YasoTrip
Tel/WhatsApp: +8618088243690
Trip@YasoTrip.com