Delegation of Russia Potemkin Holding Paid Second Visit to Dianhong Group

From August 16th to 18th, Alexander Pojolkov, Chairman of Pojolkov Holdings Group, led a delegation of 8 representatives from its subsidiaries in Russia, Kazakhstan, Mongolia, and Spain to visit Dianhong Group once again. Over the course of six days, Wang Tianquan, Chairman and CEO of Dianhong Group, personally accompanied the delegation to inspect the joint ventures of Jewish tea brand SHABBAT and halal tea brand SAMAWI, including their raw material bases and production workshops—Dianhong Group’s Xiaoqingshu Organic Tea Garden, Tea Science Institute, and Refining Workshop.

Both sides reviewed and summarized the progress of their collaborative efforts over the past two years in advancing brand internationalization strategies, achieving results and gaining experience in developing international high-end tea markets. They also laid out plans for future market expansion.

Welcome Tea Reception

There is an ancient Chinese saying: “Those who share the same aspirations are not deterred by distance.” To welcome their guests from afar, Dianhong Group meticulously prepared a welcome tea reception.

At the beginning of the reception, Wang Tianquan, Chairman and CEO of Dianhong Group, extended the warmest welcome to Alexander Pojolkov, Chairman of Pojolkov Holdings Group, and his team. He emphasized that despite spanning across Eurasia, thousands of miles apart, Dianhong Group and Pojolkov Holdings Group have bridged their cooperation through “Dianhong Tea.” They have united towards the common goal of creating a global brand for “Dianhong Tea” and sharing the mission of promoting “Dianhong Tea” worldwide. Since their collaboration began, both sides have established a close and trusting relationship akin to family, laying a solid foundation for their partnership. Wang Tianquan also affirmed that the strategy of brand internationalization is the unwavering direction for Dianhong Group. He expressed determination for both groups to work hand in hand in their new journey, transforming their collaborative advantages into more mutually beneficial outcomes, thus allowing “Feng” brand Dianhong Tea to spread its fragrance across the world.

Following this, CEO Zhang Xinzhong of Dianhong Group recounted the history of the tea industry and the story of “Tea and the World.” Vice President Shen Ping, Executive Assistant Wu Danyuan, Feng Zhijun, and other relevant personnel responsible for receiving the Capo Group guests also took turns to speak on stage. They shared their experiences and feelings after interacting with Capo Group guests, pledging to fulfill their duties responsibly and provide high-quality Dianhong Tea to contribute to the internationalization of Dianhong Group’s brand.

Alexander Pojolkov, Chairman of Pojolkov Holdings Group, and his team also shared their experiences of the past two years of collaboration. Pojolkov talked about his affinity for tea and his connection with Dianhong Tea. He also introduced plans for marketing and promoting the joint ventures Jewish tea brand SHABBAT and halal tea brand SAMAWI, focusing on the ecological and organic aspects of Dianhong Tea. He expressed hopes to continue cooperating with Dianhong Group to promote the finest tea to various parts of the world.

To demonstrate their high appreciation for the quality of the cooperative products with Dianhong Group, Pojolkov presented a limited edition “2018 Russia World Cup” commemorative football, adorned with sparkling Swarovski gems, to Wang Tianquan, Chairman and CEO of Dianhong Group. This football is one of 25 globally produced as part of the Russia World Cup’s official merchandise. President Putin had presented this as a gift to the champion French team, FIFA, and nine other presidents who attended the matches in Russia.

The tea reception also featured some exciting performances, demonstrating the warm hospitality of the Dianhong team towards their distant guests.

Visit to the Premium Tea Production Workshop

The delegation from Pojolkov Holdings Group visited the premium tea production workshop, gaining insights into the meticulous selection process. The premium tea production workshop operates as a purified environment, where the delegation experienced the true standardization and regulation of Dianhong Group’s refined production process.

Before entering the production workshop, everyone had to adhere to strict dressing protocols. They first entered the changing room, where they donned masks, dust-proof hats, dust-proof clothing, and shoe covers according to procedures, meticulously dusting with adhesive dust sticks, washing hands, and disinfecting to prevent contamination of the tea leaves.

For 80 years since its inception, Dianhong Tea has garnered increasing favor among consumers due to Dianhong Group’s steadfast commitment to its corporate mission of “Creating a Better and Healthy Life for Humanity,” providing consumers with healthy and safe beverages.

At the end of the visit, Pojolkov expressed his admiration: “A great enterprise!”

Experience of Tea Picking and Dianhong Tea Making Techniques

While many members of the Pojolkov Holdings Group delegation had tasted Dianhong Tea before, this trip provided them with a visual feast and enriched their knowledge. Zhang Chengren, Director of Dianhong Group’s Tea Science Institute, introduced the tea picking techniques. Guided by him, members of the delegation carried baskets on their backs and entered the tea garden to pick fresh tea buds. Pojolkov was the first to arrive at the tea garden, visibly excited, and eagerly started picking tea. The verdant tea garden and tender tea buds attracted all members of the delegation, who captured this unforgettable moment while picking tea and pressing the shutter.

Under the guidance of tea master Li Qin, members of the delegation learned and personally experienced the processes of withering, fermentation, kneading, and drying involved in making Dianhong Tea.

Visit to Xiaoqingshu Organic Tea Garden

The delegation arrived at Xiaoqingshu Organic Tea Plantation in the afternoon. The sun’s lingering rays gently bathed the tea mountain, blending gold and green, creating a warm and harmonious atmosphere. The delegation from Pojolkov Holdings Group strolled through the lush tea gardens, breathing the fresh air, visiting the extensive ecological tea garden base, and experiencing the charm of modern tea-making techniques and organic tea plantations.

As the sun set, the journey to Dianhong, the homeland of red tea, came to a close. May the friendship between China and Russia endure, may the cooperation between Dianhong Group and Pojolkov Holdings Group be mutually beneficial, and may the fragrance of Dianhong Tea waft around the world.

8月16日-18日，波将金控股集团董事长亚历山大•波将金率其集团旗下俄罗斯、哈萨克斯坦、蒙古、西班牙分公司代表8人再次到访滇红集团。在六天的时间里，滇红集团董事长、总裁王天权亲自陪同代表团参观考察了合资企业犹太茶SHABBAT品牌、清真茶SAMAWI品牌的原料基地和生产车间——滇红集团小青树有机茶园、滇红集团茶科院、滇红集团精制车间。

双方回顾总结了两年来合作推进品牌国际化战略进展情况，开拓国际中高端茶叶市场所取得的成绩和经验，并为今后进一步开展市场拓展工作制定了规划。

       欢迎茶话会

中国有句古话：“志合者，不以山海为远”，为欢迎远道而来的客人，滇红集团精心准备了欢迎茶话会。

茶话会伊始，滇红集团董事长、总裁王天权首先对波将金控股集团董事长亚历山大•波将金及其带领团队的到来表示最热烈的欢迎，他谈到，滇红集团和俄罗斯波将金控股集团地跨亚欧两大洲，相距万里，是“滇红茶”搭起了合作的桥梁，是为实现打造“滇红茶”全球品牌的共同目标走在一起，是为肩负“滇红好茶香飘世界”的共同使命走在一起，滇红集团和波将金控股集团合作以来，双方彼此互联互通，互信互助，建立了像家人一般的宝贵情谊，打牢了双方合作的基础，同时，他也表示，品牌国际化发展战略是滇红集团坚定不移的发展方向，滇红集团和波将金控股集团双方在新的征程里携手努力，将双方合作的资源优势转化为更多互利共赢的合作成果，让中国好茶，“凤”牌滇红，香飘世界。

随后，滇红集团CEO张心忠讲述了茶业发展史和“茶和天下”的故事，副总裁沈平、总裁助理吴丹远、冯之俊，负责接待卡波集团客人的相关人员，也先后上台交流发言，交流与卡波集团客人接触后的感受，表态在今后的合作中，会尽职尽责，提供质量合格的滇红茶，为滇红集团品牌国际化发展尽一份力量。

波将金控股集团董事长亚历山大•波将金及其带领团队也分享了两年来合作的感受。

波将金分享了与茶的渊源和与滇红茶的结缘，也介绍了接下来对合资企业犹太茶SHABBAT品牌、清真茶SAMAWI品牌的营销与推广，滇红茶的生态有机的宣传重点，希望与滇红集团继续合作，把最好的茶推广到世界各地。

为表达与滇红集团合作产品的品质高度认可，波将金将银光灿灿镶满施华洛宝石的限量版“2018俄罗斯世界杯”纪念款足球赠送给滇红集团董事长、总裁王天权。此款足球做为俄罗斯世界杯形象足球全球限量生产25枚。普京总统将其做为礼品赠与冠军法国队、国际足联及亲临俄罗斯观摩比赛的9个国家的总统。

茶话会上，热情好客的滇红人还准备了一些精彩的节目，表达了对远方客人的欢迎。

       参观精品茶生产车间

俄罗斯波将金控股集团代表团参观了精品茶生产车间，参观了解了拣剔环节。精品茶生产车间是一个净化车间，在这里，考察团感受到了滇红集团精制生产车间真正的标准化和规范化。

进入生产车间，所有人必须穿戴规范，先在更衣室，将口罩，无尘帽，无尘衣以及鞋套按规定依程序穿戴整齐， 用粘尘棒除尘，洗手、消毒，方可进入，这些步骤缺一不可，这样才能避免茶叶被污染。

滇红茶创制80年来，广大消费者对滇红茶的青睐有加，就是因为滇红集团一直秉持着“为人类创造美好、健康生活”的企业使命的信念，为广大消费者提供健康、安全的饮品。

在参观结束后，波将金感慨留言：伟大的企业！

体验采茶和滇红茶制作工艺

俄罗斯波将金控股集团代表团的队伍里的许多人虽品尝过滇红茶，但却不知它真正模样。这次滇红之行，可是让远方客人大饱了眼福、增长了知识。滇红集团茶科院院长张成仁介绍茶叶的采摘技巧。在他的指引下，考察团的成员们背上背篓，走进茶园采摘新鲜的茶芽。波将金率先来到茶园，看得出他很兴奋，手舞足蹈地，一到茶园忙乱地开始采摘。翠绿的茶园，嫩绿的茶芽，引来考察团的成员们都来体验，一边采茶一边按快门，留住这一难忘的时刻。

在制茶师傅李琴的带领和指导下，考察团的成员们学习并亲自体验萎凋、发酵、揉捻、干燥等滇红茶制作工艺。

       参观小青树有机茶园

抵达小青树有机茶庄园，已是当天下午。太阳的余辉斜射在茶山上，温柔可人，金与绿融合，显得那么温暖、和谐。俄罗斯波将金控股集团代表团漫步在翠绿的茶园，呼吸着清新的空气，参观着成片的生态茶园基地，感受现代制茶工艺和有机茶庄园的魅力。

伴着夕阳西下，滇红之乡之行也到了收官之时。愿中俄友谊源远流长，愿滇红集团与俄罗斯波将金控股集团的合作双赢，愿滇红茶飘香世界。