Bolian Tea

Introduction

Bolian Pu’er was established in 2007 , which is a 10,000-mu tea estate jointly launched by Pu’er City and Bolian Group（柏联集团）.Drawing on the concept model of the red wine estate in Bordeaux（波尔多）, France, combining the superior Pu’er tea resources and unique Pu’er tea history and culture of Jingmai Tea Mountain, the Pu’er tea estate will be built from a high starting point, leading to a new way of Pu’er tea consumption and life.

Bolian Pu-erh Tea is a distinguished brand of Pu-erh tea that combines traditional tea-making techniques with modern innovation. Established in 2007, Bolian Pu-erh Tea represents a significant development in the tea industry, integrating cultivation, processing, storage, tourism, and cultural elements into its operations.

1. Brand Overview

  • Establishment: Bolian Pu-erh Tea was founded in 2007 through a collaboration between the Pu’er Municipal Government and Bolian Group.
  • Location: The tea estate is located in Jingmai Mountain, a renowned tea-producing region in Yunnan Province, China.
  • Certifications: The estate features 11,000 acres of tea gardens certified for organic farming by both the EU (IMO) and China, with standardized primary and secondary processing factories.

2. Production Philosophy

  • Concept: Inspired by the Bordeaux wine estates of France, Bolian Group has adapted this model to the Pu-erh tea industry, focusing on integrating tea cultivation with tourism and cultural experiences.
  • Philosophy: The production emphasizes:
    • Organic Cultivation: Promoting environmentally friendly practices.
    • Clean Production: Ensuring high standards of hygiene and quality control.
    • Standardization: Implementing rigorous quality standards.
    • Diverse Development: Expanding product offerings and market presence.
    • Brand Building: Establishing a strong market presence and brand recognition.

3. Cultural and Economic Impact

  • Cultural Integration: Bolian Pu-erh Tea integrates cultural elements, including tea rituals, museums, and heritage preservation.
  • Economic Development: The tea estate has significantly contributed to local economic development, promoting tourism, poverty alleviation, and rural revitalization.

4. Brand History

  • 2006: Bolian Group acquired the state-owned Huimin Tea Factory, which had a history of 50 years, and established the Bolian Pu-erh Tea brand.
  • 2007: Bolian Group launched the Jingmai Mountain Declaration in collaboration with environmental ambassadors and local communities.
  • 2008: Jingmai Mountain tea was selected as the “National Gift Tea” for the Beijing Olympics.
  • 2013: Notable figures like Jack Ma and Jet Li customized Tai Chi Zen tea at the Jingmai Mountain estate.

5. Brand Recognition

  • 2012: Bolian Pu-erh Tea was recognized as a “Famous Trademark of Yunnan Province.”
  • 2007: Awarded as the “Top Pu-erh Tea Estate Brand” in China.
  • 2008: Named “Most Preferred Pu-erh Tea Brand” by Hurun Report’s Top Products.

6. Product Series

  • Royal Palace Pu-erh Series: Includes special grades like Taihe Royal Palace, Yangxin Royal Palace, and Wuying Royal Palace.
    • Taihe Royal Palace Pu-erh: Made from ancient tree leaves in Jingmai Mountain, known for its rich flavor and lingering sweetness.
    • Yangxin Royal Palace Pu-erh: Aged for over five years, featuring a robust date aroma and a smooth, sweet taste.
    • Wuying Royal Palace Pu-erh: Made from organic spring tea, offering a refreshing floral and fruity aroma with a sweet taste.
  • Other Series: Includes Moonlight White, Zen, Jingmai Aroma, Classic Collection, Jiu Xiang, Fengqing, He Shun, Fashion, Rainforest, and North Latitude series.

7. Brand Symbolism

  • Core Values: Pursuit of excellence, cultural heritage, and perfection.
  • Brand Logo: Represents the “Tree of Life,” symbolizing a millennia-old lineage of vitality and growth.

Bolian Pu-erh Tea exemplifies the fusion of traditional tea-making with modern business practices and cultural preservation, making it a notable player in the Pu-erh tea industry and a pioneer in the development of tea estates in China.

Jingmai Ancient Tea Mountain in Lancang County, Puer
Jingmai Ancient Tea Mountain in Lancang County, Puer

Brand Culture

Core Value:Pursuit of excellence, culture, and perfection.

Brand Logo: Bolian Pu’er is a tree of life that has lasted for thousands of time

Production Philosophy: Intensive, Slow-cooked, Less Productive

Brand History

In 2013, Ma Yun and Li Lianjie customized Tai Ji Tea at Bolian Manor in Jingmai Tea Mountain.

In 2008, Jingmai Tea was selected as the “National Ceremony Tea for the Beijing Olympics”.

In 2006, the Bolian Group（柏联集团） acquired the 50-year-old state-owned Huimin Tea Factory and founded the Bolian Pu’er brand.

In April 2007, the Bolian Group invited the national environmental ambassador Jing Yidan to jointly release the “Jingmaishan Declaration” with the government officials and residents.

Brand Honors

In 2012, Bolian Pu’er was identified as a famous trademark in Yunnan Province.

In 2007, it was named “the first brand of Chinese Pu’er Tea Manor”.

In 2008, it won the honor of “The Most Popular Pu’er Tea Brand” released by Hurun Report.

Products

Bolian Pu’er is mainly divided into Palace pu’er series, white moon series, rainforest series, Jingmaishan series, and north latitude series.

Other Major Puer Tea Brands in Yunnan

Edited by Ziwei Chen